| Management number | 238680155 | Release Date | 2026/07/11 | List Price | US$9.66 | Model Number | 238680155 | ||
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This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
| Book format | Hardcover |
|---|---|
| Fiction/nonfiction | Non-Fiction |
| Genre | Business & Investing |
| Publication date | July, 2015 |
| Pages | 339 |
| Reading level | Professional and Scholarly |
| Subgenre | Marketing |
| Series title | No Series |
| Number in series | 0 |
| Edition | 2nd 2015 Edition |
| Publisher | Palgrave MacMillan UK |
| Original languages | English |
| Language | English |
| Is collectible | N |
| Editor | Mary Corcoran |
| Binding type | Case Binding |
| Recording time | 0 min |
| Retail packaging | Single Piece |
| Assembled product dimensions (l x w x h) | 5.40 x 1.10 x 8.50 in |
| Assembled product weight | 1.25 lb |
| Bisac subject heading | Business & Economics |
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